Mike has a unique background of close to 30 years in the communications agency combined with 35 years of entrepreneurial activity.
Currently the Country Head for JCDecaux, the world's largest out of home media company, Mike has previously worked and run for the country's leading advertising and design agencies, as well as running a trans-tasman film production company.
In addition to this Mike started his entrepreneurial passion at aged 16 when he started importing windsurfing equipment into NZ. Within 3 years he became the second largest importer and this evolved into snowboards, wakeboards, headphones and skate brands.
He also designed and established Red Bull Defiance - an adventure race held in Wanaka - and ran this for 5 years before selling this on.