Freddie has always had a passion for creativity, getting his first camera at a very young age and taking it everywhere with him. He would shoot videos and photos from his family holidays and compile photo albums and make short videos.

He started off his creative career managing the marketing operations for a Mānuka honey brand named Manukora at the age of 18.

From there he moved to an Augmented Reality tech startup called QuiverVision, managing the marketing and content.

Freddie launched VIVID in early 2019 out of home, building it into the production company it is today.