As one of our longest running clients, we were excited to work with NIG to produce content as part of their Mothers Day campaign.
Everyone knows Motherhood has it's challenges, and we didn't what to be dishonest to our demographic. Working with Real Mums telling real stories. The good and the ugly.
We produced and shot a soley unscripted piece to camera for 3 mums, explaining what Motherhood means to them and what influence their Mothers had on them. Creating a genuine piece of content that resonates well with it's target audience.