case study

Heineken 0.0%

Still a Heineken

The new Heineken® 0.0 is a refreshing non-alcoholic lager, brewed by our most passionate beer-lovers for a distinct, balanced taste, refreshing fruity notes and soft malty body.

VIVID was approached to produce and create content for the New Zealand launch of Heinekens 0.0% beverage.

We were required to create 6 x Youtube pre-rolls (6 seconds each) and various other cutdowns for social platforms.

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Focusing on the idea that it’s ‘Still a Heineken’ we worked closely with the team at Dark Horse to create content that portrayed this Proposition using the limitations of the format.

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