case study

Cupra

Leon & Leon Sportstourer

VIVID was tasked with creating a series of engaging photo and video campaigns to launch the new Cupra Leon and Leon Sportstourer into New Zealand.

We decided that Piha would be a great location to shoot this campaign due to its striking landscapes and great driving roads.

The main location consisted of a modern architecturally designed bach nestled away under a canopy of trees. We shot the majority of talent focused imagery in the driveway.

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When then hit the road with our car mounted follow cam and captured rolling videos of the cars out on the backroads.

Cupra

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