Cupra
case study

Cupra

Leon & Leon Sportstourer
Cupra

VIVID was tasked with creating a series of engaging photo and video campaigns to launch the new Cupra Leon and Leon Sportstourer into New Zealand.

Cupra
Cupra

We decided that Piha would be a great location to shoot this campaign due to its striking landscapes and great driving roads.

The main location consisted of a modern architecturally designed bach nestled away under a canopy of trees. We shot the majority of talent focused imagery in the driveway.

Cupra

When then hit the road with our car mounted follow cam and captured rolling videos of the cars out on the backroads.

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