As a level of normality returned in Auckland recently, we completed a shoot at Piha for the new Schweppes 1783 range. Another great project for an amazing brand working with the team at Campbell & Co.
We took this opportunity to try out Fujifilm's latest Medium format camera, the GFX50’s Mark 2. Fujifilm’s tagline being ‘more than full frame’ really proved itself, giving us the versatility of smaller sensors while giving us that beautiful medium-format look. We’ll be doing a full write up on this soon so will let you know our full thoughts on this soon!
Here we wanted to not only give you an exclusive look behind the scenes but also provide an insight on how to make sure the drinks are always looking fresh and tasty!
1. Glycerine & Water.
It may come as a surprise to some of you, but this lil’ treasure creates some beautiful droplets that won’t be slippin’ away anytime soon. A 60ml bottle of this can be purchased from any Chemist or Supermarket. You mix this into any ol’ spray bottle with a 50/50 mix of water and Bobs ya uncle! We found that the best and more accurate results came from using a little plastic syringe to get those big hero droplets.
2. Matte Furniture Spray.
This one sounds a bit odd when we say it out loud but believe us when we say this will save you hours either in Photoshop or on set with scrims.
Spray a light coat of this on the back of the bottles or glasses to create a clean diffusion over the entire bottle. This will rid your product of any pesky reﬂections that can detract from the branding. We found the best results from this brand from Mitre 10. Link here.
3. Fake ice cubes.
Fake isn’t always better, but in this case, it’ll save you a lot of time and frustration. Trust us! Fake ice cubes look just as good as the real thing but they won’t be melting on you unless global warming starts to rear it’s ugly head. Combine these with a light coat of the matte spray on one or two sides of each cube to make them look a bit more like real ice cubes.
We’ll be sharing some our the ﬁnal images & Video very soon, so stay tuned!